Advertising

MILA Latte Montagna Alto Adige

In brief

Delicious new taste: The launch and marketing of the new MILA SKYR product from MILA Latte Montagna Alto Adige needed media and communication support – an entirely new product made in the Icelandic tradition had to be popularised, a symbiosis had to be created with the Alpine tradition in order to create acceptance and a positive reaction among consumers.

What we did

  • Market launch
  • Print and digital product campaign
  • PR
  • Video shoot

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