The wine label as well as the packaging bear a relief of raised lines. This was inspired by the nearby hill of "Grandt Bühl," from which the winery's name is derived.
The establishment of the Gran Buel winery near Bozen / Bolzano all started with a dream. Peter Heiss had harbored that dream since childhood. In the year 2020, together with his family, he was finally able to realize that dream. Since then, they've put a lot of hard work into this winery. With an eye for detail – to ensure that the wine meets their stringent quality requirements. For the launch and the entire communication policy, the Heiss family wants an authentic concept including a strong corporate design and an honest message. All the way from the underlying idea, to the label... everything was designed and shaped to achieve complete consistency. The result: Gran Buel through and through.
Strategy & ConceptCorporate DesignWebdesignPackaging Design
The corporate design was likewise transferred to the website. Images conveying the desired atmosphere and mood, muted colors, and a modern layout all combine to create a harmonious overall look and feel.