The Brenner Base Tunnel is one of the largest public works aimed at improving ease of travel within the EU. The Provincial Government of Bolzano, given the vast amount of road traffic in the areas, considers the project to be of great importance for the residents of Unterland and the Eisacktal and Wipptal valleys. They therefore decided to undertake a wide-reaching information campaign through the press, radio, direct marketing, video and internet. www.bbtinfo.eu